About Business Fortitude

Ross Williams co-founded Business Fortitude after spending more than a decade building, scaling, and leading technology companies. Along the way, he kept seeing the same gap: business news wasn't written for the people actually doing the work. Founders and operators making high-pressure decisions every day were being served noise, hot takes, and headlines that didn't help.

So Ross built Business Fortitude with David Adams, a fellow entrepreneur and operator who shares the same obsession with clarity, signal over noise, and practical insight for people running real businesses. Together, they created a publication that delivers the news that matters to entrepreneurs, clearly and without the fluff, with a mission that goes beyond the page.

Every penny of profit generated by Business Fortitude goes directly to the Fortitude Foundation — a charitable foundation dedicated to helping founders in crisis get back on their feet.

Every entrepreneur knows the feeling. The deal that falls through. The market that shifts overnight. The quarter that doesn't go to plan. Building a business has never been for the faint-hearted — and in today's fast-moving economy, the pace of change is only accelerating.

Fortitude isn't just a word we liked the sound of. It's the quality we believe separates the businesses that endure from the ones that don't. It's the resolve to keep going when the numbers say stop. The discipline to adapt when the playbook stops working. The clarity to make hard decisions under pressure — and the confidence that comes from knowing you're not making them alone.

That's what Business Fortitude is built around.

We deliver the business news that matters to entrepreneurs and business owners — clearly, quickly, and without the noise. No fluff. No filler. Just the stories, shifts, and developments you need to stay informed and stay ahead.

From funding rounds and policy changes to technology shifts and economic signals, we cover the news landscape through one lens: what does this mean for the people actually building businesses?

Whether you're launching your first startup or running an established company, our coverage is designed to help you make sharper decisions, spot emerging risks early, and seize the opportunities that others miss.

Business Fortitude is for founders, owners, and operators — the people who carry the weight of a business on their shoulders every single day. We're for the entrepreneur who reads the headlines and immediately thinks "how does this affect my business?" We're here to answer that question.

We serve startup founders navigating their first fundraise. Small business owners managing teams, margins, and market shifts simultaneously. Seasoned operators looking for the signal in the noise. If you're building something and you want to build it to last, you're in the right place.

We believe entrepreneurs deserve better than recycled press releases and generic business coverage. Every story we publish is selected and shaped with one question in mind: does this help a business owner make a better decision today?

If the answer isn't yes, we don't publish it.

Business Fortitude isn't just a news site — it's a business with a mission that goes beyond the page.

Every penny of profit generated by Business Fortitude goes directly to the Fortitude Foundation — a charitable foundation dedicated to helping founders get back on their feet.

We know that entrepreneurship can be as brutal as it is rewarding. Behind every business failure statistic is a real person — someone who took a risk, poured everything they had into an idea, and hit a wall they couldn't get past alone. The Fortitude Foundation exists to make sure those entrepreneurs aren't left behind. It provides direct support to founders in crisis, helping them recover, rebuild, and find the strength to start again.

By reading Business Fortitude, subscribing to our newsletter, and sharing our stories, you're not just staying informed — you're directly contributing to a safety net for entrepreneurs who need it most.

That's what fortitude really looks like. Not just enduring — but lifting others up so they can endure too.

Subscribe to our newsletter to get the most important stories delivered straight to your inbox. Follow us on social media. Share the stories that matter with the founders and business owners in your network.

Because fortitude isn't built in isolation. It's built together.