Business Fortitude publishes through an automated editorial pipeline. Stories move from RSS ingest to a published article on the live site without a human touching the keyboard, but every stage runs against editorial standards a human would recognise. This page lays out the stack in full, because readers should know exactly what they are reading.
The five stages
1. Ingest. Every hour, BF pulls 22 UK business RSS feeds across general, scale-up, regional, sector, funding, and regulation categories. Items are deduplicated against the last 72 hours, normalised, and queued as candidates. The ingestion service identifies itself as BusinessFortitudeBot and respects per-feed polling intervals.
2. Filter. A Claude Sonnet 4.6 model runs every candidate through an editorial rubric: is there a named UK entity, is the source primary or repackaged, has the same story already been covered. Decisions are approve, reject, or duplicate. A typical filter run approves around 60 per cent of candidates and rejects the rest with a stated reason.
3. Write. Approved candidates are claimed by the writing service, which runs a two-pass Claude Opus 4.6 draft: an editorial brief setting the angle and target word count, then the full article. House voice is informed, neutral, British English. Banned phrases (em-dashes, hype adjectives, marketing register, investment advice) are sweep-checked by regex before the draft is accepted.
4. Image.A Haiku 4.5 model writes a hero-image prompt against per-category visual directions. Gemini 3 Pro generates a 1200×630 hero image. Hard rules: no real people’s faces, no real company logos, no currency symbols on charts. When Gemini fails twice, the pipeline falls back to a vector placeholder so a missing hero never blocks publication.
5. Publish. Drafts with a hero image flip to published, the article is registered with IndexNow for instant search-engine indexing, and the homepage and article pages are revalidated on Vercel so the new content appears immediately.
Editorial standards
BF does not publish buy/sell/hold recommendations on any security. Quoted forecasts must carry attribution and date. We do not fabricate quotes; quotes appear in articles only when they are present verbatim in the source material. Articles mentioning a UK-listed public company carry the ticker on first mention. Every article ends with the standard FCA disclosure.
The compliance layer is non-negotiable. If an article fails the regex sweep, it is reverted to the queue and the next run retries — we would rather miss a publication slot than ship tainted copy.
The entity directory
BF maintains a directory of 90 companies, 64 named individuals, 26 listed tickers, and 22 sectors. Articles are tagged against this directory at publish time so readers can move from any story to the broader context — every article another mention of the same company has had, every other piece on the same sector, and so on. The directory is curated, not crowdsourced.
What this means for you
The pipeline is faster than a human desk and produces stories with a consistency a human desk would struggle to maintain. It is also more limited: it cannot break a story, it cannot interview a source, it cannot judge what a deal smells like. BF is built around what the pipeline does well — synthesis, context, the operator-relevant angle on news that has already surfaced — and is honest about what it does not.
If we get something wrong, we want to hear about it. Corrections to editorial@businessfortitude.com.