David Adams

About the author

Co-Founder

Former COO at Venntro Media Group with 13+ years scaling SaaS and dating platforms. Founding partner at Lucennio Consultancy, focused on GTM automation and AI-powered revenue systems. Co-founder of Business Fortitude.

David Adams

Recent articles

Fibremaxxing: A £180m Marketing Illusion, Not a TikTok Trend

UK PlayStation Users May Be Owed Compensation: What It Means for Gaming Companies

Shell's CEO Pay Soars Amid Profit Slump. Shareholders Face a Test.

Meta's New Ad Policy: A Boon for Big Brands, a Blow to Startups

Missing Article Text: The SEO Editor's Dilemma

Robert Walters' Losses Signal a Broken UK Hiring Market

Google's Whistleblower Paradox: Misconduct Proven, Retaliation Unprovable

BA's Muscat Route Closure: A Commercial Pivot Amid Crisis

TfL's Four-Day Week Plan Backfires: Safety Concerns Trump Flexibility

Nextdoor's AI Ad Push: A Real Threat to Meta and Google?

Female Founders Hit £50m Roadblock: VC Models Aren't Helping

UK Boards Tout Diversity Gains. The Reality: Black Representation Falls.

No Article Provided: Unable to Insert Links Without Content

John Lewis's Bonus Dilemma: Tarry's Strategy Faces Its First Real Test

Trad Wife Influencers Sell Domesticity. Their Followers Buy Financial Risk.

AI Takes Over Creative Projects. Junior Creatives Face an Uncertain Future.

UK's Gender Pay Gap: Women in Their 50s Face 72 Days of Unpaid Work

AI Isn't Cutting Jobs Yet. It's Blocking Young Talent from Entering.

AI's Misquotes Are Redefining Brands. Companies Must Adapt Now.

City Law Firms' Diversity Problem: Visibility, Not Competence, Blocks Women

Government Training Exposes Confidence Tax on Female Leaders

Buy Women Built: Retailers Bet on Gender Kitemarks. Will Shoppers Follow?

Morgan Stanley's Profitable Layoffs Signal AI's Role in Job Cuts

Eoin Tonge's Permanent CEO Role at Primark: A Vote of Confidence or a Poisoned Chalice?

M&S's Wage Hike Masks a Retreat from Real Living Wage Commitment

UK Housebuilder CEO Exits: Strategic Repositioning or Market Retreat?

AI in Care Recruitment: Speed Over Substance Risks Quality

Santander's TSB Takeover: Continuity or Missed Opportunity?

Tesco's £134M Share Payout: A Windfall for Few, A Reality Check for Most

HSBC's Fairbairn Appointment: A Strategic Move or Just Optics?