Soldo was founded in 2015 by Carlo Gualandri, an Italian entrepreneur with a background in digital finance, with the premise that business spending was fundamentally broken. The original insight was straightforward: company cards and expense reports created friction, opacity, and wasted time for finance teams and employees alike. Soldo set out to replace that process with a multi-user spending platform combining prepaid Mastercard cards with real-time controls and reporting software.

The company is headquartered in London and operates across Europe, targeting small and mid-sized businesses as well as larger enterprises. Its core proposition sits at the intersection of spend management and business banking infrastructure: finance teams can set rules, budgets, and limits at a granular level, while employees retain the ability to spend without waiting for reimbursement. That combination places Soldo in a competitive field alongside players such as Pleo, Payhawk, and Spendesk, as well as broader challengers from the corporate card and ERP integration space.

For operators, Soldo is worth watching because it reflects a wider structural shift in how finance functions are being rebuilt from the ground up. The traditional model, centred on retrospective expense claims and manual reconciliation, is losing ground to real-time, policy-driven spend management. Companies adopting these platforms are not simply digitising old workflows; they are redesigning the relationship between financial control and operational autonomy. How Soldo and its peers compete on integrations, geographic reach, and enterprise capability will signal where that shift settles.