Aisha Williams — Business Fortitude

Business Fortitude

Aisha Williams

About the author

Aisha Williams

Startups · London

Startups and scale-ups correspondent at Business Fortitude. Reports on UK and European founder stories, growth-stage operations, and venture markets.

Recent articles

Empty modern startup office with natural light, minimal furniture, neutral tones.

UK Cleantech's Seed-Stage Drought Threatens Future Scale-Ups

Aisha Williams · 5 min

Empty high street storefront with closed shutters and weathered exterior signage.

TG Jones Closures Show Rebranding Cannot Fix the High Street

Aisha Williams · 4 min

Empty retail storefront with shuttered windows on a high street, neutral tones, natural light.

Claire's UK Exit Leaves Landlords Facing Fresh Vacancy Wave

Aisha Williams · 4 min

Founders working at a startup office with whiteboards and laptops

Sereact's $110m Series B is a bet on physical AI, not warehouse robotics

Aisha Williams · 3 min